At their core, the difference between Perplexity and ChatGPT comes down to their fundamental purpose. Think of Perplexity AI as a conversational answer engine built for discovery and verification. It’s…
Think of your industry as a crowded room filled with conversations. In that room, how much of the chatter is about your brand compared to everyone else? That's your share…
Optimizing for AI search isn't just another item on your SEO checklist. It's a fundamental shift in how brands become visible. Your goal is no longer just ranking on a…
The arrival of AI Overviews in Google Search has fundamentally altered the classic SEO playbook. For decades, the goal was clear: rank in the top ten blue links. Now, brands…
To truly calculate share of voice, you must measure your brand’s visibility against the total possible visibility for your market. In the new landscape of AI search, this means tracking…
AI search engine optimization is about making sure that when someone asks an AI like ChatGPT or Gemini a question, your brand shows up in the answer—and in a positive…