Perplexity vs Google: A Marketer’s Guide to the New Search Era
The whole Perplexity vs Google debate boils down to one fundamental shift: we're moving from search to answers. Google’s classic model hands you a ranked list of links, leaving you…
Tag: AI search
The Difference Between Perplexity and ChatGPT Explained
At their core, the difference between Perplexity and ChatGPT comes down to their fundamental purpose. Think of Perplexity AI as a conversational answer engine built for discovery and verification. It’s…
Mastering Share of Voice in Marketing for Competitive Growth
Think of your industry as a crowded room filled with conversations. In that room, how much of the chatter is about your brand compared to everyone else? That's your share…
How to Calculate Share of Voice in an AI-Driven World
To truly calculate share of voice, you must measure your brand’s visibility against the total possible visibility for your market. In the new landscape of AI search, this means tracking…
Ai Brand Monitoring: A Practical Guide to Winning in the New Era of SEO
AI brand monitoring is the new frontier of search. It’s the process of tracking how your company, products, and competitors appear in the answers generated by Large Language Models (LLMs)….
Guide: What Is Generative Engine Optimization and How It Boosts Visibility
Generative Engine Optimization, or GEO, is a new discipline focused on influencing how AI models—like ChatGPT, Perplexity, or Google's AI Overviews—talk about your brand, your products, or your ideas. We're…